1960
Boris Salomon, second generation, takes over the management of the House and turns the world upside down
Fashion thanks to his modern and visionary ideas. He notably launched the trend of leathers spotted and colorful furs in pop hues. The first partnerships with illustrious French fashion institutions are emerging. Révillon is among its loyal clients.
Yves Salomon, then a leather trader, ventured into the realm of creation and set up a workshop to make the dreams of the greatest designers come true. This allowed him to develop new techniques and innovations follow one another, transforming the fur landscape. Between tradition and modernity, Yves Salomon then establishes his aura, his signature of excellence, of inventiveness and creativity, the logical consequence of which lies in the creation of an eponymous brand combining style and revolutionary techniques. In 1980, Maison Yves Salomon is born.
Far from the image of traditional fur, the brand claims the long tradition of materials and the intuitive contribution of revolutionary techniques. It should be noted that the house works with around a hundred different furs, from badger to ondatra, marmot, mink, lynx cat, fox, sable, chinchilla… You just need to learn, in the style library, the effects of feathers or sharpei, to an optical tweed look, to a saturated citrine or a surreal lagoon blue…
And to discover that the fur, worked here, is strangely and voluptuously lighter than a fabric.
Today, the house of Yves Salomon, a fashion house with a unique knowledge of skins and their metamorphosis, is available in several lines.